No matter how careful you think you are, the backs of your legs or behind your ears or the part in your hair can so easily be forgotten and, just like that, you’re sunburned and your holiday is ruined. Suddenly it hurts to sit, it hurts to get dressed, it hurts to do anything remotely fun.
According to Bloomberg, hoteliers feel the burn, too. And because some of their largest margins (up to 70%) come from poolside cocktails, excursions, and spa services, they want their guests to avoid sunburn like they want them to avoid Airbnb.
Gurney's Montauk Resort general manager Michael Nenner claims that sunscreen is the “number one thing people request besides food and alcohol”.
A mainstay in the Hamptons in the US, Gurney’s Montauk has installed a complimentary sunscreen-spraying booth t(hat promises mess-free, head-to-toe coverage in just ten seconds) at its beach entrance for just one month and Nenner already wants three more.
The booths, otherwise known as SnappyScreen are only available at ten hotels and resorts in the US, Mexico, and the Caribbean so far, by the New York based start up has big plans for world domination.
SnappyScreen's chief executive officer and founder, Kristen McClellan said that hotel guests spend an average of US$26 more per person, per day on poolside food and beverage service when there's a complimentary SnappyScreen booth nearby.
“Increased spend is just one thing,” she told Bloomberg. “At a time when more and more people are booking online, this can make the difference between a four- or five-star TripAdvisor review,” she said.
At the Four Seasons Dallas at Las Colinas, where SnappyScreen was installed before the start of the 2017 summer season, the food and beverage department enjoyed a year-over-year increase of US$170,000, which Vail Tolbert, the property's communications director, says is a 31 percent revenue spike - not to mention a highly "Instagram-able" amenity that's like free marketing.
So how does it work?
SnappyScreen is basically like getting a spray-tan in reverse. On a digital touchscreen, guests answer two questions to indicate height and desired type of sun protection (SPF 15, 30, or 40). Then they stand on a pedestal inside the wood-lined booth and get rotated while being gently spritzed with a proprietary formula of UVA/UVB broad-spectrum sunscreen.
"We were looking for a continuous-spray sunscreen that was also hypoallergenic, water-resistant, reef-safe, quick-drying, and free of oxybenzone, parabens, and alcohol-but it turned out that all those qualities are really hard to get in one can," McClellan said.
And it’s safe to spray on top of your clothes - a big plus for golfers.
"Right now, we're mainly in four- and five-star hotels," McClellan said, "but we've already started speaking to cruise lines, water parks, theme parks, even municipalities about bringing this to certain areas."
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