Forget fast wifi. The number one priority for millennials when looking for accommodation is great design, a new study claims.
Conducted by the UK’s Knightsbridge Furniture company, the study found that nearly nine in ten (87%) respondents cited design as important when booking a hotel.
The next most important factor was a ‘cool bar’, with eight in ten (81%) flagging this as crucial.
When it comes to signifiers of good taste, eight in ten (83%) said they booked a hotel because they had seen images from someone they follow on social media.
“We know from previous studies that the millennial generation is socially conscious, experience led and extremely connected,” Knightsbridge Furniture CEO Alan Towns said.
“This research shows how this resonates though the hotel sector at every level, from the way a room is booked, the value this groups places on social media and the importance of the physical environment.
“Thriving hoteliers recognise the necessary investment in design, furniture and finishes to keep this audience returning.”
While eight in ten (82%) young travellers stated a preference for experiencing new hotels each year, four in ten (42%) said they would revisit a hotel for its impressive design.
The poll took into account the opinions of 1,000 18 to 34-year-olds.
What do you look for most in a hotel?
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