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MCEC reclaims crown as Australia’s largest MICE space


The Melbourne Convention and Exhibition Centre (MCEC) is once again Australia’s largest MICE space after its expanded facilities were officially opened on the weekend.


The $205 million expansion marks a 25% increase in event space, and sees the MCEC reclaim the honour from the International Convention Centre Sydney (ICC), which held the mantle for around 18 months.


Adding 20,000 square metres to the site (for a total of 70,000 sqm), the new event space is expected to generate an extra 74,000 international visitors and $167 million in revenue for Melbourne each year.


Goldfields Theatre


Among the key features of the expansion are the 9,000sqm Goldfields Theatre events space, new exhibition halls, Eureka meeting rooms, an outdoor terrace, the Sovereign Room banquet space, and Goldfields Café and Bar.


Opened by Acting Victorian Premier James Merlino, the MCEC expansion was inspired by Victorian history, with its gold colours reflecting the state’s famous gold fields.     


“We have delivered a world class facility that is functional, adaptable and aesthetically pleasing with a quality and sophistication that reflects the attributes of Melbourne,” MCEC CEO Peter King said of the centre, which is part of the larger South Wharf expansion.


Goldfields foyer


“Customer experience was front of mind when planning the design – we wanted to ensure our facilities suited the needs of our customers, rather than constraining them to fit within our space.


“Everything we do at MCEC is based around the fact we are here to connect and inspire. We will fulfil our obligation to connect and with the help of our wonderful new spaces - we will inspire.”


Minister for Tourism and Major Events, The Hon. John Eren MP, said the new facility would not only boost tourism, but the greater economy and create jobs.


“Victoria is the national leader when it comes to major business events and the new MCEC expansion will help us attract even more visitors to our state.”


Goldfields Cafe


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Written by: Mark Harada
Published: 9 July 2018

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