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131 countries' most Googled holiday destinations for 2021


What's on the top of your list for overseas destinations next year?

As the desire for travelling abroad gets stronger, so too does the need to search for potential destinations. And there’s no easier way to do this than by simply Googling a country. 

 

With this in mind, travel firm Kuoni has scoured Google search data to reveal the top 2021 holiday destinations for 131 countries around the world – and plotted them all on a map. 

 

 

According to the research, the places Australians are searching for the most online for holidays next year are Fiji, Japan, New Zealand, Bali and Canada. Among New Zealanders, Bali is the hottest spot.

 

As a destination, Australia is on the radar most for Norway, Oman, Mauritius and East African nation Liberia. 

 

The countries where the world most wants to go on holiday next year are the United Arab Emirates (which include Dubai and Abu Dhabi), USA, Canada, Qatar and Egypt. 

 

When it comes to continents, the Maldives is Europe’s most sought after holiday destination online, the UAE and Canada are Asia's most looked up holiday spots, and Peru is the most popular destination among South Americans for 2021.

 

According to Google Trends, ‘2021 holiday’ searches have increased by 124% compared to the end of March. 

 

“With various stages of lockdown still the case for many places around the world, it’s not surprising that lots of us are wanting to book something to look forward to,” Kuoni marketing director Dean Harvey said. 

 

“It’s fascinating to see how popular destinations differ from country to country and the upturn in Google searches matches the upturn in 2021 bookings we’ve seen in recent weeks, with Maldives holidays being booked the most.” 

 

Kuoni used Google search data (among all languages) to establish the average monthly search volume in each country for the terms ‘[destination] 2021’ and ‘[destination] holiday 2021’. Data came from April 2020.

  

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Written by: Mark Harada
Published: 13 July 2020


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