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2 in 3 consumers want to layby holidays


Travel providers who allow Australian customers to pay in installments will more likely get their business, new research has revealed.

In fact, more than half of Aussie consumers would even consider buying a higher value travel option for their entire trip if they had the option to pay in instalments or in a “buy now, pay later” scenario. 

 

  

The research, from travel technology company Amadeus, found that 90% of travellers believe ‘the payment experience’ is important to the overall travel process, with many (54%) claiming hidden fees and unforeseen extras are the biggest concern when planning a trip. 

 

Nearly half (41%) even said they would abandon a sale due to unexpected costs at the checkout.

 

“Consumers want seamless, frictionless [payment] experiences,” Amadeus Asia Pacific regional head of merchant solutions Klein Wang said.

 

“They want all the pain points removed from the customer journey such as unforeseen costs at checkout or lack of payment choices.”  

 

“For travel sellers, the distance between sales and conversion is only a click away, so they must consider how they can increase simplicity, security and convenience for the consumer, for a compelling checkout experience.” 

 

According to Amadeus’ research, the average traveller spends between AU$2,739 and $4,673 on holidays annually and three quarters of consumers book holidays less than two months before their trip. One in four (23%) say they do so to save money.

 

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Written by: Gaya Avery
Published: 13 March 2020


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