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A super night to launch a super product

The champagne flowed, travel agents mingled, there was a snappy video presentation and everyone went home happy.


Close your eyes and you could almost believe the last 18 months hadn’t happened. Almost...


Last night the cruise industry took its first tentative steps out of the COVID-induced doldrums.


Emerald Cruises was the first ship out of port, officially launching their brand in Australia to an audience of agents, media and industry VIPs at The Ivy in Sydney. A few tears were shed as colleagues and friends met up in person for the first time in months, a further sign that perhaps the worst of the pandemic is now behind us.


The event was held to reveal images and a new video of two superyachts that the company is bringing to the luxury market.


Emerald Azzurra completed her sea trials in Vietnam recently and the keel for Emerald Sakara was laid in early November.


Azzurra will welcome her first guests early next year, cruising the Mediterranean, Adriatic and Red Seas. Sakara joins the fleet in 2023, adding the Black Sea and Indian Ocean itineraries to the collection.


“Emerald Cruises represents the ultimate in small ship cruising and the two innovative superyacht products will provide guests with intimate and unique experiences,” said Anthony Laver, Group General, Manager Sales & Marketing, Australasia.


“Bottom line is, this is a new class and there’s nothing this sophisticated in the market.”


Catering for just 100 guests, the superyachts have a pool deck, sky bar, observation deck, spa with an infrared sauna, gym and a marina platform with kayaks, paddleboards, Sea Bobs and a water trampoline.


“This new video and images reveal just some of the superb features of this unique superyacht and what the experience will be like for the 100 guests on board. There is truly nothing like it,” said Angus Crichton, Director of Sales, Marketing and Product for Emerald Cruises.


While no announcement has been made on a potential sailing Down Under, company executives wouldn’t rule it out.


“The Australian market is an incredibly lucrative one,” said Mr Laver. “I would be surprised if in the future we wouldn’t consider looking at what opportunities there are here. There are so many beautiful parts of Australia which would fit perfectly for a small superyacht.”


Responding to a question from Traveltalk about when cruising globally might make a full recovery Mr Laver said it was dependant on several factors aligning.


“If we have a situation where most countries are vaccinated and most of the borders are open then cruising has a very strong propensity to rebound strongly in the second half of next year. 2023 is already very strong for us.”

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Written by: Jon
Published: 29 November 2021

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