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AAT Kings launches Bushfire Relief Giveback Experiences

In collaboration with the #EmptyEsky movement and regional tourism businesses, AAT Kings welcome the industry and wider community to join them on one of their newly launched not-for-profit Bushfire Relief Giveback Experiences - a selection of Day Tours and Short Breaks across New South Wales, Victoria and South Australia. Designed to help provide immediate support directly to tourism communities that have been affected by this season’s devastating bushfires.


Experiences have been developed respectfully and in conjunction with local communities, and while onboard AAT Kings will transport you and your empty esky, to visit local markets, cafes and stores, where you’ll have free time to wander through the town, spend with the local shopkeepers and fill your Esky or reusable bag with locally made products. To enrich the experience, guests will also meet some of the locals who will tell stories of recovery and share firsthand how best to help these destinations. 


“Having worked with Australian tourism operators for over 100 years, AAT Kings live and breathe these communities, and they need us now more than ever,” Matthew Cameron-Smith, Managing Director for AAT Kingssaid.


“We’ve worked with local businesses to bring much-needed benefit through the tourism economy directly back to restaurants, cafes, farmers markets and local stores, to help start providing immediate support to the regions that need it the most.”


For those who haven’t seen the #EmptyEsky hashtags, Empty Esky is agrassroots campaign and movement founded by three friends inspiring people to go on a road trip to the many unique Australian towns affected by the bushfires and spend their money on local goods and services to inject money back into the community - take an #emptyesky and fill it with local produce, goods and treats. 


Erin Boutros, Co-founder of Empty Esky said that,“We are so excited to be partnering with AAT Kings to offer our community the opportunity to put their pledges into action and visit fire affected towns.”


All Bushfire Recovery Giveback trips are 100% not-for-profit for AAT Kings, and have been designed in collaboration with the local community to inject funds into small businesses and support farmers.


The first day trip will take off this Friday, January 24:

Bushfire Recovery Giveback Experience: #EmptyEsky to Shoalhaven Ex-Sydney 

Journey to Kangaroo Valley and take in morning tea at a local café, before heading to Nowra Farmers Market. The market is jam packed with local farmers produce for you to taste and buy and fill up your #emptyesky, knowing every cent goes directly to the growers. You’ll then have the opportunity to meet up with some of the community who have been affected by the bushfires, as they share stories of recovery over a sumptuous, locally sourced lunch sharing stories with locals at Bangalay Dining.  


*More trips and short breaks to be announced in the coming week.

To make a booking – go to, call 1300 228 546, or visit your local travel agent.

*The travel trade is invited to support this initiative through individual, group and charter bookings for their clients, contact your Sales Manager or AAT Kings for any queries.


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Published: 22 January 2020

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