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Air France-KLM, Accor unveil European-first initiative


Accor and Air France-KLM announce new enhanced loyalty program partnership with more rewards for their joint customers

Effective immediately, members of the Flying Blue and Le Club AccorHotels loyalty programs will be able to enjoy Miles+Points, an innovative opportunity to earn simultaneously points & miles while travelling with both companies:

  • Earn Miles for your hotel stay and Points for each flight
  • Convert Miles and Reward Points for even more ways to redeem

 

Image Accor Hotels / Facebook

 

Accor Group and the Air France-KLM Group are strengthening their existing partnership by offering, for the first time in the European travel industry a dual reward scheme to their entire global loyalty customer base. 

 

Every time our customers travel on a flight marketed and operated by Air France and/or KLM, or stay a night at an Accor hotel, they will now simultaneously earn both Flying Blue Miles and Le Club AccorHotels Reward points.

 

Earn Miles & Points

0.5 points / € spent on flights
(in addition to miles accrual)

 

1 mile / € spent on hotel nights
(in addition to points accrual)

 

Convert Miles to Points 
& vice versa

4000 Flying Blue Miles = 
1000 Reward points 

 

2000 Reward points[1] = 
1000 Flying Blue Miles

 

[1] Conversion of 2,000 LCAH points minimum

 

To take advantage of the Miles+Points service, members must link their accounts on www.flyingblue.com or on the Le Club AccorHotels website. After registering, customers will earn Flying Blue Miles and Le Club AccorHotels Reward Points automatically when flying with Air France and/or KLM or staying in a Le Club AccorHotels participating hotel.

 

This new, strengthened partnership offers customers more opportunities to earn and redeem. It allows both the Air France-KLM Group and Accor Group to reward their members across more stages of their journey. 

 

KLM

 

"Meeting and exceeding customer expectations is our goal,” Air France-KLM CEO Benjamin Smith said. 

 

“Adding more options to earn and redeem Flying Blue Miles was a key driver for the development of Miles+Points, and we are glad we could develop this together with our partner Accor, for the benefit of our joint customers."

 

Sebastien Bazin, Chairman and CEO of Accor stated, “The partnership between Air France-KLM and Accor has been enhanced for the benefit of our most loyal members”.

 

“It brings together two formidable players in global tourism and rewrites the rules of loyalty building.”

 

“The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL – Accor Live Limitless – will bring to life our ‘augmented hospitality’ strategy and extend beyond mere hospitality and into the day-to-day lives of its members.”

 


Published: 21 June 2019


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