APT has launched a new brand campaign, specifically tailored to meet the need and sensitivities of our current challenging environment and celebrate a future when we can all travel again.
At a time when travel is on pause, the APT campaign is looking to inspire future travel excitement with the tag line ‘Here’s to getting back out there’.
“We are so excited to be able to share this message to let our travellers, and travel lovers, know that when life goes back to normal and our big beautiful world is open again, APT will be here and ready to make that travel possible” said APT’s General Manager – Product & Marketing, Justine Lally.
“At times like these we need to really consider our marketing activity. While the campaign’s message is simple - we will travel again, and APT will be with you for every step of the journey – it is also a bold statement to advertise in these uncertain times.”
“We are fortunate that we’ve been through challenging times in our 90 year history and has an excellent reputation, solid foundations and very loyal trade partners and travelers who continue to support us. Although none of us know when travel bans will be lifted, we see so much hope to be back travelling again.”
“We are thankful that we have been able to develop the campaign in conjunction with media partner Nine Network. The campaign will feature across television, BVOD (broadcaster video on demand), digital display, social and print media over the coming weeks. We also have assets for agent use available on ATG Connect.”
As the TV commercial states: At APT we have been helping Australians see the world for over 90 years. We’ve lived through tough times, but have never seen anything like this. So we just want to let our many loyal and dedicated customers know that when left goes back to normal and our big beautiful world is safe. We’ll be here for you, just as excited to travel as you are. Here’s to getting back out there.
While the campaign is focusing on inspiring future travel, APT knows that this campaign will support its travel partners by encouraging travelers who are ready to book to get in contact with their agent.
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