Subscribe to Newsletter

ATEC, ATIC launch tourism support programs

Supporting a safe return to enjoying local tourism experiences

The Australian Tourism Industry Council (ATIC) has launched its latest program of practical support for small and medium size tourism enterprises in the safe delivery of great experiences to the returning visitor.


COVID Clean Practising Business is a complimentary online program that assists tourism businesses to develop plans and procedures to create and maintain a COVID safe workplace and operations. It follows ATIC’s recent unveiling of a COVID Tourism Recovery Plan module.


The free program represents a core component of the long-standing Quality Tourism Framework (QTF). The new COVID Clean Practicing Business program also becomes a fresh offering to the already thousands of accredited star-rated and award-winning tourism businesses across Australia within the QTF.


Brisbane bikes


Using Workplace Health & Safety standards and reflecting individual State or Territory requirements, the COVID Clean Practicing Business program develops customised cleaning checklists that are specifically tailored for tourism businesses.


The program also supports the development of safe work practices such as social distancing, staff training and customer guidance and the creation of a COVID-19 risk register. Once in place, these systems support individual tourism business efforts to minimise community spread of COVID-19 and to provide peace of mind to customers, guests and employees.


ATIC Executive Director Simon Westaway said tourism businesses that have successfully completed the new program will be able to provide an assurance to visitors and guests that additional hygiene steps and sound safe work practices are in place by displaying the COVID Clean Practising Business mark on-premises and on line.


“Our industry has faced unimaginable challenges this year and we want to make every effort to support their recovery. The COVID Clean Practising Business program will assist small and medium tourism enterprises, the backbone of our industry, to take practical, but necessary steps to provide a safe and secure place of business as well as give their prospective customers renewed confidence to book,” Mr Westaway said.


“With progress in the easing of restrictions now underway we are naturally excited for our industry becoming open again for business. But we also recognise the important role tourism enterprises must play to maintain a COVID safe community.” 


Businesses can contact their respective State / territory tourism representative body (Tourism Industry Councils) administering the Quality Tourism Framework. Visit for more information.


Circular Quay, Sydney


Meanwhile, The Australian Tourism Export Council (ATEC) has developed a comprehensive support program to help tourism businesses navigate confidently through the COVID environment.


Focused on business requirements that develop practical, sector specific tools, the program overlays a comprehensive, customer journey experience so businesses can minimise COVID related risks for their visitors.

Responding to strong demand for clarity from industry members, ATEC’s ‘COVID READY’ program will help businesses tailor the National Covid-19 Coordination Commission’s planning tool to their situation.  

‘COVID READY’ will navigate the official Federal Government COVID guidance specifically for use in tourism businesses and, rather than being a staff training tool, will help businesses develop  a pragmatic, individual plan that is grounded in industry operational needs.


Rick Stone from emergency planning and business resilience consultancy Tigertail Australia, who has helped guide the program, says business owners are constantly facing change.


“One of the challenges is to make sense of the change and adapt. The pandemic brings new risks that are outside most people’s experience. COVID brings risks to staff, guests and reputation. The good news is you can minimise all these risks with a bit of creative thinking.”


ATEC has established industry reference groups for each sector including transport, accommodation, attractions, food and beverage and tour operators. The reference groups provide a tailored industry overlay to the real life application of each COVID-safe consideration and have fed into the development of sector specific tools.


Thursday’s moderated webinar session will hear from Exceptional Kangaroo Island’s Craig Wickham who will present some of the real world examples he has seen in businesses, along with analysis from Rick and industry guidance by Richard.


Following the webinar participants will be able to register for one of our upcoming sector specific webinars.


To register for ATEC’s COVID READY webinar which kicks off this Thursday go to:


Click here to read the latest issue of traveltalk Click here to read the latest issue of traveltalk
Published: 27 May 2020

comments powered by Disqus