Turn on the telly and you’ll be inundated with food programs, from MKR to Masterchef to the Food Network.
With foodies popping up faster than plastic shopping bags are disappearing, it’s little wonder food tours have become the fastest rising travel category – at least according to travel giant, TripAdvisor.
Newly released data from the travel site shows food experiences are dominating traveller booking growth, with overall reservations jumping 57% (based on traveller spend) in 2017.
Leading growth is Canada and the UK, with 594% and 583% year-on-year increases respectively. But third-placed Australia isn’t far behind, recording a whopping 489% rise in food experience booking growth.
“Travellers are increasingly interested in getting local insight on their destination, and food tours and cooking classes a great way to do that,” TripAdvisor spokesperson Laurel Greatrix said.
“Guides can be a great resource for finding hidden gems or local favourite spots, and can create an unforgettable part of your trip.
“Coming home with a local recipe or a new favourite restaurant is the best souvenir.”
Overall, traveller spend rose 61% year-on-year in 2017.
Using booking data, TripAdvisor flagged the best food experience cities in the world, with Rome, Florence, Paris, Barcelona and New Orleans coming out on top.
New York City, Venice, Madrid, Tokyo and Bangkok rounded out the top ten food experience cities.
The booking site also identified the foodie destinations to watch, with Quebec City topping the list and Sydney and Brisbane ranking in the top ten.
The foodie destinations to watch
1. Quebec City
2. Savannah, USA
3. Sydney, Australia
4. Queenstown, New Zealand
5. San Juan, Puerto Rico
6. Miami, USA
7. Cabo San Lucas, Mexico
8. Vienna, Austria
9. Brisbane, Australia
10. Charleston, USA
We're surprised by the lack of Asian cities on the list ... but what do you think of the rankings?