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Aussie snow travellers bucking the trend: study

And Australia, one of the top ski destinations?

A new report has revealed that Australian women are flocking to snow holidays more than their male counterparts in a travel sector that is still largely male-driven. 



The 2018 Club Med Asia Pacific Annual Snow Report, the first of its kind, found that the proportion of female snow holidaymakers to male holidaymakers in Australia was 54% to 46%, compared to the regional average of 44% (women) to 56% (men). 


Totalling just 17% of women, Japan had the lowest female to male ratio of snow holidaymakers, while Malaysia had the highest proportion of female snow enthusiasts at 57%.  


According to the report, the average age of the Aussie skier/snowboarder is 42, which is the equal second oldest in the APAC region (after Japan). 


Seventy percent of snow travellers in Asia-Pacific are families, with almost all (89%) off those on double incomes, which helps given the majority (60%) spend at least four nights on their holiday and almost half spend US$300 per person a day.


In another interesting Aussie stat, Australia was revealed to be the fifth most popular snow destination in the world among APAC travellers. 


Finishing behind Japan, South Korea, Switzerland and China, it surprisingly finished ahead of snow heavyweights Canada, France, US, New Zealand and Austria. 


Written by: Mark Harada
Published: 5 September 2018

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