As domestic travel for all Australians draws nearer, Tourism Australia has made a local version of its International Aussie Specialist Program available to travel agents.
Designed to keep frontline travel sellers updated on new regions and experiences within Australia, the free online program features interactive training, itinerary ideas, fact sheets and the latest Australian tourism industry news.
Tourism Australia managing director Phillipa Harrison said the key aim of the program would be to help travel agents promote Australia to Australians, who already spend more than $80 billion a year on domestic tourism.
“As domestic travel restrictions will be gradually lifted before international travel restrictions are, our focus will start with domestic travel, where we’ll be strongly encouraging Australians to holiday here in Australia this year,” she said.
“We know that Australians also spent almost $65 billion in overseas holidays last year so if we are able to encourage them to spend some of their holiday dollars in Australian instead, it will really help our tourism industry on its road to recovery – and travel agents will have an important role to play in this.”
“Alongside the great work of the states and territories, the Aussie Specialist Program will equip frontline sellers with updated destination information and news to encourage Aussie travellers to explore the many great destinations and tourism experiences that Australia has to offer.”
Upon hearing the announcement, The Australian Federation of Travel Agents (AFTA) said it would work closely with Tourism Australia “to align this training resource with agent needs so that consultants are in the box-seat to promote holidays at home to Aussie travellers”.
“AFTA thanks Tourism Australia for this important initiative and looks forward to continuing to work with Tourism Australia to support travel agents especially during these challenging times,” it said in a statement.
Agents are urged to register and qualify as Aussie Specialists by 22 June 2020.
By emailing Tourism Australia ([email protected]) their favourite Australian holiday photo, agents will also be in with a chance to win one of 20 Aussie care packs.
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