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Aussies set new Q2 visitation and spending records for the UK


The love affair with the Mother Country couldn’t be stronger, with Australia reclaiming third spot as the UK’s most valuable source market.

Aussies flocked to the UK in record numbers in Q2 2023.

We may be fierce rivals in the sporting arena, but it seems Australia’s love affair with Britain shows no signs of abating, with Aussie travellers again delivering record inbound results for Britain once again, both for visitor numbers and money spent.

Joined by the USA and New Zealand, Australia set a colossal new record for the period between April and June 2023, with visitors spending £415 million (approx. $AU800m) on trips to the UK during the three-month period, positioning it as Britain’s third most valuable source market, behind the USA and Germany, and exceeding Q2 2019 levels by 24 per cent.

According to the UK’s International Passenger Survey, Australia also broke quarter records for number of visits, with Britain welcoming 308,000 Australian travellers between April to June 2023, up 14 per cent on Q2 2019.

For all its history, there's plenty of exciting new attractions coming to the UK soon.

“With the global spotlight on Britain in early 2023 for the Coronation of His Majesty King Charles III and the 67th Eurovision Song Contest in Liverpool, it’s clear that Britain’s pomp and pageantry and rich musical heritage continue to remain key draw cards for international visitors,” said VisitBritain Country Manager for Australia and New Zealand, Maria Sykes.

“The connective tissue between Australia and the UK runs deep, and these strong ties will continue to foster growth in 2023.”

Among the highlights for visitors in coming months are the annual Celtic Connections festival in Glasgow (Jan 18 – Feb 4) and a new festival of wellbeing, Rebalance Bath (Feb 7 – 26). There are also several Dark Sky festivals happening across the nation from late 2023 to early 2024.

VisitBritain’s latest forecast for 2023 estimates 37.5 million inbound visits to the UK, which translates to 92% of 2019 levels. Its revised forecast for overseas visitor spending in the UK this year is £30.9 billion, a projected record high for annual inbound visitor spend.

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Written by: Jon Underwood
Published: 26 October 2023

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