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Aussies urged to ‘Keep on camping’


CIAA launches new initiative

Recent cooler weather in parts of Australia may have tempered bushfires somewhat, but the damage to tourism will be long felt. 

 

With this in mind, Australians are being urged at multiple levels to support Aussie operators by choosing local holidays, especially in areas directly affected by fires. 

 

 

One way in which Australians can help is by taking a camping or caravan vacation. 

 

Caravan Industry Association of Australia (CIAA) data shows that 30% of all trips in regional Australia involve caravanning or camping. And in the areas most impacted by the fires – the NSW South Coast and Victoria’s Gippsland region – that number is even higher.

 

According to Tourism Research Australia, caravan and camping account for 38% and 42% of all commercial accommodation nights on the South Coast and in Gippsland respectively.

 

To help boost caravan and camping tourism, the CIAA has launched the ‘Keep on Camping’ initiative, which urges travellers to visit an affected area on their vacation. 

 

It also aims to help holidaymakers make “informed travel decisions so that when it is safe to travel again, they can get back in there to spend their money and help those communities reliant on tourism”.

 

“Many of the affected areas should be in absolute peak season brimming with tourists, and yet whole regions remain closed with some caravan parks suggesting they may be weeks before re-opening,” CIAA CEO Stuart Lamont said.

 

“Once these affected areas re-open, the need for tourist visitation will be vital to assisting these communities and businesses to start the long process of getting back on their feet.”

 

To find out more information visit https://www.keeponcamping.com.au/

 

 

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Written by: Mark Harada
Published: 21 January 2020


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