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Australia/NZ to become Los Angeles’ second biggest long-haul source market

The latest figures show Aussies can’t get enough of the City of Angels.

The Hollywood Sign celebrates its 100th anniversary in 2023
Photo Courtesy of the Hollywood Sign Trust and RD Willis

Australians wasted no time flocking to the USA once national borders reopened, with more than 230,000 landing in Los Angeles in 2022, with this year expected to be bigger still.

An estimated 390,000 visitors from Down Under are expected in 2023, putting Australia and New Zealand in fourth place behind Mexico, Canada and China in terms of the city’s most important source markets.

According to official figures released this week by Los Angeles Tourism, the city hit 91% of its pre-pandemic levels with 46.2 million total visitors spending a night in the City of Angels and positively impacting more than 528,000 tourism-related jobs.

SoFi Stadium opened in 2020 and has already hosted an NFL Super Bowl.

Los Angeles Tourism President and CEO, Adam Burke said the city prides itself on being “one of the world’s most diverse and inclusive communities” and a destination where everyone is welcome.

The city has opened more than 6,700 new hotel rooms in the past three years, fired up the kitchens at 26 new Michelin-starred restaurants and has a strong calendar of major events in the pipeline including the 2023 U.S. Open Championship golf tournament, the 2026 FIFA World Cup and the 2028 Olympic Games.

Super Nintendo World at Universal Studios Hollywood is now open.

A US$15 billion modernisation of Los Angeles International Airport is also now yielding positive results, with new terminals, gates, lounges and overall significant efficiency improvements now being seen across the facility.

“As we continue to welcome back international travellers, Los Angeles presents a host of all-new attractions, properties, and experiences making up what we’re calling ‘LA 2.0,’” said LA Tourism Senior Vice President Global Communications, Chris Heywood.

“Whether it’s your first time to the City of Angels or you’re a frequent visitor, there are countless new sights to explore and fresh favourites to discover. With iconic landmarks and hidden gems throughout the City’s many diverse neighbourhoods, ‘LA 2.0’ offers a unique experience with every visit.”

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Written by: Matt Lennon
Published: 26 May 2023

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