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Australian Tourism Exchange sets a course for Melbourne as 2024 host city

Suspended for three years, Australia’s annual tourism showpiece is back in full swing as anticipation builds to next year.

ATE2024 will take place at the Melbourne Convention Centre.

Melbourne will host Australian Tourism Exchange (ATE) in 2024, with Tourism Australia’s annual showpiece heading back to the Victorian capital for the first time in nine years.

ATE 2024 will take place at the Melbourne Convention and Exhibition Centre from 19-23 May 2024. Next year’s event will be the ninth time the city has hosted the event, which will see more than 2,000 international delegates from 30 countries flock to formalise deals and drive future tourism business.

“ATE brings together tourism businesses, tourism wholesalers and retailers from around the world for four days of appointments, as well as networking events, which are more important than ever before as competition grows for the tourism dollar,” said Tourism Australia Managing Director, Phillipa Harrison.

The announcement was made as the 2023 edition of the event closed on the Gold Coast, which marked the first time the event has been held in its traditional in-person format in four years.

Tourism Australia MD Phillipa Harrison confirms the host city.

Melbourne had been scheduled to host ATE in 2020, however the event was cancelled due to the global pandemic.

ATE 2024 will be held in partnership between Tourism Australia and Visit Victoria, with around 50% of delegates predicted to visit regional parts of the state both before and after the event itself.

Victorian Minister for Tourism, Sport and Major Events Steve Dimopoulos, said the Andrews Labor Government was committed to supporting tourism in the state.

“ATE 2024 will be an important opportunity to showcase why Victoria has the most dynamic tourism industry in the country and it will drive business and job opportunities throughout our state,” Minister Dimopoulos said.

“We expect an influx of international buyers, industry experts and media at ATE 2024 which will help keep our hotels, restaurants and attractions busy and support local jobs.”

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Written by: Matt Lennon
Published: 4 May 2023

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