Aussie winter enthusiasts are increasingly wanting more than just skiing and snowboarding from their next snow holiday, research has revealed.
Released by Club Med, the new data shows that Australians are now seeking “holistic snow holidays with unique experiences and cultural immersion” as well as snow sports.
Offering all-inclusive snow holidays, the resort group points to some encouraging stats out of some of its biggest destinations to support its claim.
At its newest Japanese resort, Tomamu Hokkaido, Club Med says almost every room has been booked through to March 2019, with four in ten (37%) of the Aussies who skied Japan with Club Med last year returning for 2018.
Meanwhile, with Club Med’s European resorts showing 75% occupancy at the start of the ski season, the group had to create a pre-registration process for Australian travellers.
“Our guests continue to book Club Med resorts for their snow holidays because of the exclusive snow community we’ve cultivated with our full-mountain experience,” says General Manager of Club Med Australia, Rachael Harding.
“Our research show that guests are looking for off-mountain activities that wow them just as much as ski does...
“Our winter offering welcomes guests to become part of the Club Med snow community, where the mountains are world-class, the activities are never-ending, and they leave their holiday transformed.”
As part of their all-inclusive snow holiday, Club Med guests receive accommodation, all meals, open bar, kids clubs, evening entertainment, lift passes, group lessons and a variety of non-ski experiences “from snowshoe walking and sledding to après-ski treats including hot-tubs, saunas or indoor heated swimming pools”.
What are your favourite winter activities away from skiing?
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