Nearly 400,000 international visitors chose a camping or caravan holiday while in Australia in the year ending March 2019, new figures from Tourism Research Australia has revealed.
Reflecting a 7% increase on the previous year’s total number, the 377,000 inbound arrivals to chose this form of travel were lead by the millennial (Gen Y) market, which accounted for 157,000 caravanning and camping vacations in Australia.
After the 20 to 29-year-old age group, the 30 to 54-year-old demographic represented around 127,000 international visitors, followed by 73 000 visitors aged 55 years and over.
The most popular state for overseas visitors staying ‘outdoors’ was Queensland, with 132,000 visitors spending 1.6 million nights in the Sunshine State.
NSW lured 129,000 visitors, while Victoria experienced a sharp increase in visitors (up 5%) with 91,000 visitors.
All up, camping and caravan holidays accounted for 4.9 million nights across Australia.
While the overall outlook is bright, the length of stay for travellers is a concern, with key European markets in particular softening, “due to economic uncertainty in the Eurozone and Brexit worries”.
“This softening has a severe impact on regional Australia and highlights the need for an increased focus on getting more long staying visitors to Australia, such as working holiday makers, who are significantly more likely to stay longer in regional areas,” TRA said in a statement.
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