The launch of Brand USA as America’s first cooperative destination marketing organisation in over 15 years represents a significant milestone for all those with a stake in travel and tourism in the USA.
Last week's launch event was be the first opportunity for key travel trade and media representatives to receive information about messaging strategies, activities and guidelines on the Brand USA trade funding model.
“Brand USA’s efforts in Australia and New Zealand will be focused on delivering programs and platforms that increase awareness and enhance the image of the United States among travellers from this market,” says Joe Ponte, Strategic Director for Brand USA in Australia and New Zealand.
Brand USA has announced an industry webinar to be held at 3pm on Wednesday July 17, following its successful industry launch events in Sydney and Auckland.
Travel trade and media professionals who were unable to attend the launch events in person will have the opportunity to learn about the abundance of marketing opportunities set to be delivered over the coming 12 months.
The webinar will provide participants with valuable information about messaging strategies, activities and guidelines on the brand USA trade funding model, as well as an understanding of how they can best work together with Brand USA to meet their goals.
The webinar will be run by Joe Ponte, Strategy Director for Brand USA in Australia and New Zealand. Ponte, former national Marketing Manager for Flight Centre, brings more than 15 years marketing management experience to the role and will lead trade and PR staff in Australia and New Zealand.
“The launch was incredibly well received in Australia and New Zealand, and we’re certainly feeling a Brand USA buzz amongst our friends and colleagues in the travel industry,” said Ponte.
“We hope to build on this momentum with the webinar on July 17, and look forward to communicating our plans and strategies with even more Brand USA advocates.”
The Brand USA Australia and New Zealand Webinar will be held on July 17 2013 at 3pm.
To register your interest in participating, please email Tahnee at email@example.com
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