Subscribe to Newsletter

Can a smelly globe gimmick save Heathrow?

Will Holland soon be home to Europe’s biggest aviation hub?

Heathrow chief executive John Holland-Kaye has warned that Britain may lose its crown as home to the biggest international airport in Europe within the next ten years.


Mr Holland-Kaye is concerned that the UK’s hub isn’t growing as fast as its mainland competitiors’ and claims lack of capacity will see Britain relegated to being “on the branch-line to growth” having to fly via Paris, Frankfurt or Istanbul to get to emerging markets.


According to the airport boss, Britain needs more flights to more cities than France, Germany and the Netherlands to win the race for jobs and growth that will otherwise go to international competitors.


Recent statistics reveal that compared to Paris, Amsterdam and Frankfurt, Heathrow showed the lowest traffic growth rate, added the least number of previously unserved destinations to its schedule and has been unable to increase the number of airlines operating from it this winter.


A heaven ‘scent’ distraction

Heathrow’s new Terminal 2 has been operating at full capacity for just two weeks now and amongst its new shops and restaurants is a giant ‘scent globe’.


See more: Email 'scent': first Transatlantic 'scent message' gives New York a whiff of Paris


The scent globe gives travellers a whiff of South Africa, Japan, China, Thailand and Brazil.


“These specially created scents will give passengers travelling through Terminal 2 an exclusive preview of destinations that only Heathrow connects to,” Heathrow chief operating officer Normand Boivin said.


So what does the world smell like? 

  • South Africa captures the adventure of safari with notes of tribal incense, wild grass and musky animalics through the scent of Hyraceum.
  • Brazil embraces the scents of its rich rainforest fauna with a palette of coffee, tobacco and jasmine.
  • Japan is brought to life through cool, oceanic tones with a mix of seaweed and shell extracts, green tea and Ambergris capturing the essence of small coastal villages so synonymous with the great Pacific Island.
  • China’s mystical temple incense and subtle Osmanthus Fragrans flower create an orient explosion.
  • Thailand tantalises the taste buds with an appetising mix of lemongrass, ginger and coconut.


But one is left wondering what scents epitomize Australia. Eucalyptus and the beach? Beer and sunscreen? 


Click here to read the latest issue of traveltalk Click here to read the latest issue of traveltalk
Written by: Gaya Avery
Published: 10 November 2014

comments powered by Disqus