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DriveAway rebrands

As their focus has been the self-drive component and not necessarily the whole holiday Driveaway will no longer be known as DriveAway Holidays.  The company says many of its partners have referred to it as simply as DriveAway for years so this change is reflective of their business as it is today.  “DriveAway” represents who they are, what they do and why they do it.


‘Discover the difference’

The new tagline also reflects what is different about DriveAway. It is their unique way of doing business by focusing on three distinct areas:


  1. Excellent Customer Service

Giving their customers amazing service sits at the heart of the new brand positioning and customer promise and is their #1 priority at DriveAway, while also offering assistance 24/7.


  1. Wide Choice 

Choice is not always about quantity. It’s about what’s relevant and meaningful for their customers and their needs. DriveAway can provide their customers with a wide choice with over 160 suppliers worldwide - saving them time and money.


  1. Right Outcome

DriveAway‘s focus is to provide the right outcome for the customer.  They are upfront with all prices and fees as a matter of practice and they do the right thing by their customers, making the process as hassle free as possible.


That’s the DriveAway difference.

Head of Marketing, Caroline Ashmore says ‘A great brand comes from what a business authentically represents.  Our rebrand truly reflects who we are and our new tagline highlights the difference we provide for our customers, who are at the heart of everything we do’. 


Visit to search, compare and save on vehicle hire, giving you the right options for your customers self-drive holiday.


Published: 4 February 2019

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