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Entire Travel revamps brand in new era for group

Entire Travel Group has marked the arrival of a new era – making life easier for travel agents – by launching a vibrant new brand and a one-stop-shop website that unites all of its specialist wholesale programs.


Rather than having to access multiple websites, agents can now quickly and easily access each of the fast-growing company’s nine specialist programs through tabs on a single Entire Travel Group site:

Image (L-R): Brad McDonnell, Caroline Brunel, Amanda Sheehan and Greg McCallum


Chief Executive Brad McDonnell says the new site also offers agents a number of valuable new features, including the ability to search for a selection of popular activities or themes across Entire Travel Group’s full range of destinations and experiences. 


“That means that if an agent is searching for honeymoon options, for instance, they can with one click call up honeymoon experiences across all of our destinations,” says McDonnell.


“They can do the same with other themes such as cycling, nature, wellness, cultural and battlefields.”


As part of the image overhaul, Entire Travel Group is retiring the ‘Travel Connection’ signature previously used to identify each of its nine individual brands. Instead the group’s wholesale programs will now highlight their key destination or product and combine it with the shared phrase, ‘brought to you by Entire Travel Group’. 


The new brand also incorporates Entire Travel Group’s first tagline – ‘When experience matters’ – which McDonnell says was added following industry research.


“When we spoke to agents it became clear that what they value most about Entire Travel Group is the first-hand experience offered by our consultants, more than half of whom were born in the country’s they represent,” says McDonnell.


“They recognise that when dealing with complex and sophisticated destinations, the level of product familiarity we offer is simply priceless.” 



McDonnell says the changes will drive greater brand recognition and save agents time by providing easier access to Entire Travel Group’s expanding product suite. However, the rebranding strategy goes well beyond enhanced efficiencies.


“As we prepare for further growth, we recognise the need to establish a clear and simplified platform that ensures agents know we are not only Australia’s most knowledgeable wholesaler but also the easiest to work with,” says McDonnell.


“Our new branding and consolidated website reflects our transformation and heralds the arrival of an exciting new era for Entire Travel Group.”


Entire Travel Group’s new look will feature on its 2020 brochure range, with brochures now arriving in travel agents stores across the country. At the same time, the company is rolling out a variety of service enhancements.


“We have, for instance, now assigned every one of our products an exclusive TourCode number, which agents will see featured on all collateral, including brochures, flyers and the new website,” says McDonnell.


“Using the unique TourCode, our expert consultants can now locate product details and prices within seconds. 


“In addition, we are now providing agent-friendly (client copy) invoicing across all destinations.


“These are just a few of the product and service innovations we plan to roll out as we cement our position as Australia’s best specialist wholesaler.”


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Published: 25 November 2019

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