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Expanded CATO Awards ‘not just another awards event’

The 2020 CATO Awards will be presented across 14 categories, up from four in 2019.

Brett Jardine at this year’s first CATO Awards


The Council of Australian Tour Operators (CATO) has announced that the 2020 CATO Awards will be proudly delivered as a stand-alone event. The awards ceremony will take place at a lavish cocktail function in Sydney on the evening of Friday 23rd October.


The CATO Awards are an opportunity for Australia’s Land Supply sector to recognise the valued support it receives from travel agents and the retail travel trade.


The inaugural CATO Awards were presented within the Australian Federation of Travel Agents' (AFTA) National Travel Industry Awards (NTIA) program in 2019.


CATO Managing Director, Brett Jardine, said, “This is not just another awards event. This is an opportunity for our members from the land-supply sector to come together under the CATO banner to recognise excellence in the retail travel sector.”


2019 winners with Jardine


In 2020, CATO Awards will be presented in the following categories:

• Agency of the Year Europe

• Agency of the Year Americas

• Agency of the Year Asia

• Agency of the Year Africa/Middle East

• Agency of the Year Oceania

• Consultant of the Year Group Touring

• Consultant of the Year Adventure

• Consultant of the Year Youth Travel

• Consultant of the Year Ski

• Consultant of the Year F.I.T

• Rookie of the Year

• Trade Media Award

• Consumer Media Award

• CATO Ambassador Award


"Following the tremendous support and opportunity provided by AFTA in 2019, the CATO’s will be a showcase event on the 2020 travel industry calendar incorporating up to fourteen award categories that specifically recognise agencies and consultants that are stand-out performers across a number of specialty areas,” said Jardine.

Details confirming the venue and awards criteria will be announced to the trade in early 2020.



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Published: 13 November 2019

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