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Favourite airline loyalty programs REVEALED: poll


We reveal who does loyalty schemes best

We all have our preferred airline loyalty programs - as airlines can use these programs as a bigger point of difference than the flying experience itself - but which are the most loved among Australian flyers overall? 

 

Aussie frequent flyer forum, Point Hacks, recently asked nearly 1,700 regular travellers to vote for the loyalty scheme that delivers the best flight availability and points-per-flight values. 

 

And according to the poll, Qantas Frequent Flyer (QFF) was found to be the top airline rewards program nationally, garnering one in three (33%) votes. 

 

 

Although it finished in second place overall, Virgin Australia’s Velocity Frequent Flyer was deemed favourite program among travellers from Tasmania, ACT and Queensland, where Virgin is based, in Brisbane, and enjoys immense popularity on the Gold Coast. 

 

Velocity was also found to be the leading program for younger and lower income flyers, with one in three (35%) respondents earning less than $50,000 annually preferring the VA scheme (versus 23% for Qantas). 

 

The third favourite program, and especially popular with more affluent travellers, was Singapore Airlines’ KrisFlyer, with one in four (25%) of those polled finding the best value in this program.  

 

“The results reflect not only the value of the points and availability of flights in these programs, but also the different factors that can affect this,” Point Hacks spokesperson Daniel Sciberras said. 

 

“Qantas still has the majority of corporate contracts, which could account for Victorian and NSW-residents ranking the Qantas Frequent Flyer program the best due to travelling with the airline for work. 

 

“If you’re flying on one airline for work, it’s more likely you’ll also fly with them for personal travel. 

 

“KrisFlyer on the other hand, may be more popular among higher income earners as they offer a very premium product.”

 

Ranking of best airline rewards programs based on award flight availability and points-per-flight value.

 


Published: 9 April 2019


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