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France stands among the epitome of luxury, if you can afford it


Atout France recently hosted trade partners and media to learn more about the ultra-high end of town available to well-heeled travellers.

L-R Sophie Almin, Atout France; François Delahaye, Hôtel Plaza Athénée; Clelie Collas, Atout France; Emeline Troger, Martell, Mumm & Perrier-Jouët and Daniel Beniston, Fortius

A select group of trade partners and media had the privilege of discovering the world of luxury travel in France at the Langham Hotel in Sydney last week.

The event, generously sponsored by Atout France, G.H. Mumm, Martell, Galeries Lafayette, Plaza Athenee, and Fortius offered attendees a delightful experience highlighted by the finest details.

Sipping on glasses of Mumm’s champagne, guests were treated to captivating tales of opulent destinations and extraordinary experiences.

Shopping in Paris

Galeries Lafayette stands as the epitome of a luxurious shopping extravaganza, attracting fifty million visitors annually to explore its vast collection of over 3,500 brands.

Here, the most distinguished luxury brands coexist with niche labels, creating an unparalleled shopping haven.

Beyond its retail allure, Galeries Lafayette is renowned for its breathtaking architecture, notably the iconic glass dome that graces its central atrium. The rooftop terrace offers entertainment options, boasting over 20 dining establishments, while tranquility seekers can find respite in the wellness galerie. 

François Delahaye addresses delegates at Atout France's luncheon.

Staying in Paris

For the ultimate in luxury accommodations in Paris, look no further than the Plaza Athenee, a jewel in the Dorchester Collection.

Nestled in the 8th Arrondissement, this historic hotel embodies sheer opulence. Many of its rooms provide breathtaking vistas of the nearby Eiffel Tower. The hotel is also home to Jean Imbert au Plaza Athenee, a Michelin-starred restaurant that promises an exquisite culinary experience.

Paris and the Olympics

Mark your calendars for the Paris 2024 Olympics, set to unfold from July 26 to August 11, 2024.

In a groundbreaking departure from tradition, the opening ceremony will not be confined to a stadium; instead, it will grace the heart of Paris with a 6-kilometer procession along the River Seine. Anticipating this grand spectacle, over 600,000 spectators will line the riverbanks, enjoying various vantage points.

The opening ceremony for Paris 2024 will be unlike anything the Games have seen before.

These Olympics are slated to be the largest, most inclusive, and environmentally sustainable event ever hosted in France. Sports will seamlessly blend with history and culture, as events are spread across Paris, including Volleyball beneath the Eiffel Tower and Equestrian competitions at the Palais des Versailles.

Fortius takes the spotlight as the official on-seller of Olympic games packages in Australia, offering comprehensive in-venue hospitality across all levels, along with travel packages.

Agents can earn commissions on these travel packages, which range from 495 to approximately 9,000 Euros and encompass accommodation and guaranteed official event tickets. Onsite hospitality options span from the bronze lounge to private boxes for prime event viewing.

Exciting developments are on the horizon, with new products now available, such as the Olympic games hospitality lounge on the Eiffel Tower’s first level, and the promise of more packages being released in the coming weeks.

As the event drew to a close with a sumptuous French-themed lunch and the delightful company of Mumm’s champagne and Martell cognac, it left all in attendance eagerly anticipating more insights into the world of French luxury travel from Atout France in the future.

With these remarkable experiences as a preview, the allure of France’s luxury offerings shines brighter than ever.

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Written by: Jenny Evans
Published: 28 November 2023

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