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Globus Family of Brands celebrates its 95th birthday

What started as one rowboat across Lake Lugano in Switzerland has grown into something spectacular.

Globus' Sydney team gathered to celebrate the milestone birthday last week.

Globus Family of Brands marked its 95th birthday, with the Sydney GFOB team gathering to mark the occasion last week.

The company that began as a single rowboat taking passengers on rides around Lake Lugano in Switzerland has grown into multiple global brands taking travellers on independent and guided excursions across the rivers and landscapes of the world.

In its 95 years to date, the company has claimed a number of ‘firsts’ which are now standards in the travel industry, including:

  • First to introduce holiday packages involving multiple countries.
  • First to introduce circular touring with itineraries that begin and end in the same place.
  • First to tour in regional areas of a country and at a slower pace, allowing travellers to spend more nights in one place.
And what would a birthday be without a cake?

The same can be said for river cruising, which Globus entered with the launch of its Avalon Waterways brand in 2004. In the intervening 19 years, this brand has also laid claim to what it describes as “industry transformations”, such as:

  • Developing open-air balconies with floor-to-ceiling windows in passenger staterooms.
  • Rotating stateroom beds to face the window.
  • Introducing flexible dining whereby passengers can choose where and when they would like to eat.

Globus family of brands Managing Director Australasia, Gai Tyrrell, said company founder Antonio Mantegazza had a dream to show travellers the world.

“And in 1928, when he launched Globus, he did that – and so much more.

“From creating the world’s first European touring holidays and unveiling value tours for cost-conscious travellers, to designing Suite Ships that changed the tide in river cruising, the Globus family of brands has a 95-year history of creating life-enhancing journeys across the globe.”

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Written by: Matt Lennon
Published: 24 April 2023

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