Subscribe to Newsletter

Great Ocean Rd second most Instagrammable road trip: study


Victoria’s Great Ocean Road is the second most ‘Instagrammable’ road trip in the world, a new study found. 

 

Analyzing countless Instagram hashtags from road trips and pit stops across the globe, TravelSupermarket revealed America’s famous Route 66 to be the most Instagrammed road trip, with nearly 1.2 million hashtags. 

 

 

Following GOR (928,503) in third place on the list of 25 routes, was Ruta Argentina, the Blue Ridge Parkway (USA) and New York’s Finger Lakes Highway. 

 

According to the study, over half (52%) of the most Instagrammable road trips and pit stops can be found across the Americas, with 32% spanning North America and 20% South America.

 

For Europe, Iceland and Norway cracked the top ten, while Italy made the top 20 and Northern Ireland’s Causeway Coastal Route the top 25 for the only road trip in the UK to make the list. 

 

“Starting in Chicago and ending in Santa Monica on the suburbs of Los Angeles, it comes as no surprise that Route 66 has come out on top with it’s 2,448 miles of stunning views,” TravelSupermarket spokesperson Emma Grimster said. 

 

“Tourists travel through the likes of Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and California lending plenty of opportunities to capture that perfect snap for Instagram. 

 

“Our research also shows several other popular routes across both North and South America, alongside popular routes in the likes of Vietnam, India and South Africa showing the picturesque road trips and pit stops the world has to offer.”

   

View the interactive piece in full here.

 

Here are the top 10 most Instagrammable pit stops and routes around the world:

 

Position

Beach

Hashtag

Number of uses

1

Route 66, USA

#route66

1,198,035

2

Great Ocean Road, Australia

#greatoceanroad

928,503

3

Ruta, Argentina

#ruta

732,808

4

Blue Ridge Parkway, North Carolina/Virginia

#blueridgeparkway

322,840

5

Finger Lakes Highways, New York

#fingerlakes

241,295

6

Valley of Fire Road, Nevada

#valleyoffire

143,712

7

Ring Road, Iceland

#ringroad

104,374

8

Trollstigen, Norway

#trollstigen

55,800

9

Icefields Parkway, Alberta, Canada

#icefieldsparkway

54,153

10

Cabot Trail, Nova Scotia, Canada

#cabottrail

51,562

 


Written by: Mark Harada
Published: 24 September 2018


comments powered by Disqus