Whatever happened to the flop and drop holiday? Well, it’s still there, but it’s increasingly being replaced by the active vacation, if the findings of this new study are anything to go by.
According to the survey, which was conducted by Hostelworld, Australian travellers have become more “active, outgoing, adventurous, social and health-conscious than ever before”, and are becoming less and less interested in more trivial pursuits such as partying (3%) and sun bathing (2%).
Polling 1,500 Australians aged 18-65+, the study found that three in five (59%) Aussies see runners as necessities to travel, while yoga (32%), cycling (31%), and deep sea diving (24%) were all flagged as activities we’d like to try on holidays. Goat yoga (whatever that is) even held some appeal (8%).
Perhaps surprisingly, the study found that men were more interested in working on their yoga (41%) than women (24%).
When it comes to quantity of exercise, the study revealed that the majority (77%) of travellers were equally or more active on holiday than at home, with one in four (26%) admitting to exercising 4-7 times a week whilst away.
On the food front, almost half (44%) of those polled said they’d typically try to eat healthily while on holiday.
But it obviously isn’t all about exercise, with six in ten (62%) considering thongs an essential item to pack and more than half (55%) looking to de-stress and relax whilst away.
However, rather sadly, exercising the brain seems less important, with just one in eight (13%) travellers rating experiencing a new culture as their primary motivator for going on holiday.
“Exercise, healthy-eating and finding fun and active new things to do whilst travelling are at the top of the wish-list for young travellers,” Hostelworld Global Head of Brand Marek Mossakowski said.
What do you think of the findings? Do they ring true for you?
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