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Hundreds of travel agents to descend on Cairns in October for G’Day Australia 2023

Reinstated after the pandemic, the event showcases Australia to frontline agents from around the world.

Cairns will welcome hundreds of travel agents for G'Day Australia in October.

More than 300 frontline travel agents from North America, Great Britain, Europe, Asia and New Zealand will land in Cairns later this year, with the Queensland city named as host of G’Day Australia.

Tourism Australia’s annual showpiece event, curtailed during the pandemic, will take place from 9-12 October before agents fan out across the country on a variety of post-event famils.

G’Day Australia is aimed at travel agents who have completed Tourism Australia’s online training program and have been certified ‘Aussie Specialists’ and are actively selling the country as a preferred long-haul destination.

This specialist knowledge, coupled with their experience visiting Australia, allows agents to return home encouraging their clients to stay longer, spend more and ultimately improve Australia’s inbound tourism industry.

The event features a variety of workshops and social occasions and is being delivered by Tourism Australia in partnership with Tourism and Events Queensland and Tourism Tropical North Queensland.

Federal Tourism Minister, Don Farrell, said it was great to see events such as G’Day Australia returning.

“While the pandemic brought international tourism to a halt, travellers are now returning to our shores and G’day Australia, combined with Tourism Australia’s global campaign, will help to convert that demand for an Australian holiday,” Minister Farrell said.

Queensland Tourism Minister Stirling Hinchliffe added the event was a big opportunity for Cairns to show off the state to international travel agents.

“Re-establishing tropical Queensland as Australia’s northern overseas visitor gateway is an important part of our plan for post-Covid international tourism recovery,” Minister Hinchliffe said.

“The Reef, World Heritage-listed rainforests and the amazing Outback make Queensland the perfect arrival and departure destination for international visitors planning their Australian holiday of a lifetime.”

The news was also welcomed by the Australian Tourism Export Council, with Managing Director Peter Shelley saying Cairns was one of Australia's most sought-after destinations.

"ATEC is pleased to see the region being highlighted to international markets through G’day Australia," Sheller said.

"The region is highly dependent on international travellers and was probably one of the worst hit tourism regions with borders closed.

"This announcement will help the region get back online and back to doing what it does best, giving our visitors a great Australian experience."


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Written by: Matt Lennon
Published: 3 March 2023

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