Designed to look like a Bond villain’s lair, 007 ELEMENTS is actually a “cinematic installation” devoted primarily to the Bond film Spectre (which was filmed in Sölden), but will obviously feature the other titles in the 24 film franchise.
The project’s Creative Director, Neal Callow, was the Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre and hehopes to create, via 007 ELEMENTS, an immersive, interactive, and educational experience that places visitors inside the world of 007 while revealing how that world is made.
“Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way,” Callow explains.
“We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
The 1,300 square meter building which houses the exhibit has been constructed within a mountain, with visitors entering through a tunnel that unfolds into two main areas offering spectacular views of the Tyrolean valleys. So that even if you’re not a Bond fan, the surrounding scenery will impress.
007 ELEMENTS is set to open on 12 July 2018 and is accessed via the Gaislachkoglbahn Gondola in the resort village of Sölden.