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Lonely Planet Experiences launches


The famed guidebooks will be brought to life thanks to a partnership between Lonely Planet and Intrepid Travel.

Lonely Planet has branched out of publishing, joining forces with Intrepid travel, to create a range of carbon neutral tours that claims to be “authentic, immersive and sustainable”.

 

The venture will offer 200 day-tours (operated by Intrepid Travel’s day-tour company, Urban Adventures) and more than 130 multi-day trips. The tours will run in six continents, across 65 countries, and range in duration from two hours to 22 days.

 

 

All tour groups will be small, with a maximum of 16 travellers, and led by a local leader. The tours will use local transportation and support locally owned businesses.

 

And because it’s Lonely Planet, all tours will include exclusive discounts on Lonely Planet’s guidebooks, free access to Lonely Planet’s flagship Guidesapp, and supplementary Lonely Planet insight throughout.  

 

Newly appointed Lonely Planet chief executive Luis Cabrera called the venture “an exciting innovation and evolution for the Lonely Planet brand.”

 

“For over four decades, travellers have looked to Lonely Planet for trusted travel advice,” Cabrera said. “Now, global explorers looking for the inside track can journey along with us on this new range of tours.”

 

James Thornton, CEO of Intrepid Travel, said the Lonely Planet “helped pioneer access to more authentic and grassroots experiences for independent travellers”.

 

“That’s why we’re thrilled to be part of the next phase of their growth and helping to make sustainable experience-rich travel a mainstay for travellers everywhere.”

 

 

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Written by: Gaya Avery
Published: 21 January 2020


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