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Luxe travellers still prefer ‘human’ travel agents: poll

Nearly half will spend $30k+ on travel this year


Australian luxury travellers are an adventurous lot. They seek immersive experiences to new destinations, and they’re not afraid to travel far and wide to get them. 


But when it comes to booking and arranging their travels, the majority of luxury travellers stick to the tried and true. That is, the bricks and mortar travel agent. 


According to a major new study by luxury travel company the Goldman Group, and AccorHotels, the link between the high-end traveller and physical travel advisor is a close one, with three in five (58%) respondents declaring a preference for face-to-face travel agents when booking their adventures abroad. 


One of the main reasons for this are the perceived perks that come with booking through a travel advisor, such as scoring room upgrades, complimentary breakfast and late check-out. Four in five luxury travellers polled considered these advantages as important. 


According to the study, nearly half (45%) of Aussie luxury travellers plan to spend at least $30,000 on travel this year, while one in five (19%) respondents said they would spend over $50,000. Moreover, one in five (22%) luxury travellers plan to increase their travel spend in 2019. 


Despite such whopping amounts of money, or perhaps because of them, price is still the number one priority when it comes to the factors influencing travel decisions, with three in four (76%) luxury travellers still looking for discounts and special offers when seeking accommodation. Almost half (49%) also stick to a budget when travelling. 


Four in five (79%) travellers said they were keen to visit a new destination on each trip, while one in two (49%) holidaymakers stated they “travel to have experiences that are transformational”.


“This survey proves that the Aussie adventurous spirit is alive and well in the luxury travel sector, especially with retiring Australians making the most of their additional free time to traverse the globe and enrich their lives with new experiences,” said Anthony Goldman, Joint Managing Director of The Goldman Group. 


The study revealed that the most popular recent international travel spots among respondents were Europe, USA, Italy and New Zealand.


Written by: Mark Harada
Published: 8 February 2019

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