The words ‘luxury travel’ might evoke visions of the extremely wealthy, usually couples, splashing around in over-the-top hotel suites and outrageous experiences.
But luxury travel is becoming less and less the reserve for the very wealthy, according to travel firm, The Goldman Group.
Joint managing director Anthony Goldman, says luxury travellers of today are younger, more adventurous, travelling with family and more often.
“We still service top tier clients for whom money is no object, however more and more, we are managing bookings for younger clients who are happy to invest in once-in-a-lifetime experiences before financing children or a mortgage,” he said.
Boutique and cultural experiences are also featuring more and more prominently.
“Families are another luxe travel group growing – especially those seeking new adventures which are both experiential as well as educational,” Goldman’s remarked.
When it comes to the luxury travel trends for 2019, Goldman says bigger is no longer considered beautiful.
“Small and intimate is in, and the current view among luxe travellers is ‘good things come in small packages’,” he explained.
“This is translating into increased demand for bookings onboard smaller cruise ships visiting boutique ports, customised small tours such as those delivered by Abercrombie and Kent, and bespoke experiences such as exclusive openings and private exhibitions.”
Whilst multi-generational travel is growing, families are increasingly seeking immersive cultural experiences that are off-the-beaten-path.
Specifically, Goldman flags Iceland, Galapagos Islands, Cuba, Antarctica, Botswana and Mongolia as destinations to watch.
What trends are you seeing in luxury travel? If money were no object, what would you do?
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