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Melb most desirable for tourism, despite carnage

You get a sense whenever you walk in downtown Melbourne that pedestrians have shown a little more caution since January’s Bourke St Mall attack, where a driver killed six people.


After Thursday’s incident, in which a driver sent 19 people to hospital after plowing into pedestrians outside Flinders St Station, there’s little doubt walkers will cross the road – or even just stroll footpaths – with even more care.


Image Gus Goswell/ABC


Fortunately, authorities have assured the public and visitors there is no increased threat to security in the wake of the attack, which was perpetrated by a man with a history of drug use and mental illness.


So there is very little to suggest the city won’t continue to be a favourite destination among travellers.


Just this month, a new study by Roy Morgan revealed Melbourne to be the most sought after destination in Australia among Aussies.


In the Roy Morgan Holiday Tracking Survey, Melbourne retained its spot as the capital city Australians would most like to visit, with over 4.25 million Australian indicating they would like to visit the Victorian metropolis.


Finishing well behind Melbourne, again, was Sydney, with just under 2.4 million would-be visitors in 2017.    


Image Tim McCartney / Unsplash


“Melbourne has again confirmed its reputation as Australia’s most sought-after capital city travel destination for domestic travellers with over 4.25 million Australians expressing a desire to visit Australia’s (and the World’s according to the Economist Intelligence Unit) most liveable city in the next two years,” Roy Morgan CEO Michele Levine said of the index the VIC capital has dominated over the past decade.


“Although this was down slightly on two years ago, it was enough for Melbourne to be almost 1.9 million potential visitors ahead of Sydney in second place.”


According to the survey, the big improvers in recent years have been Australia’s second tier cities of Hobart, Canberra and Adelaide “which have all grown strongly on the Roy Morgan Holiday Tracking Survey since 2015”.


More than 14.8 million Australia aged 14+, in the year to September 2017, expressed a desire to take a domestic holiday in the next two years.


Written by: Mark Harada
Published: 21 December 2017

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