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MW Tours’ new brochures have agents front of mind

Brisbane-based Asia specialist streamlines offering

There are more value adds and programs, but MW Tours has reduced the number of brochures from six to three for ‘2020 and Beyond’ as it looks to further strengthen its position in the market - especially among tours to Asia.


MW Tours’ David Reid, Navy Wang and Karen Grayson


MW Tours believes that travel agents will simply be happier presenting three brochures to their clients than six, managing director Navy Wang said.


But cleverly, it also streamlines MW’s offerings - to Japan & North East Asia, China & Southeast Asia and Africa & Subcontinent.


Speaking to Traveltalk at a Sydney lunch marking the brochure launch, Mr Wang said Japan remained the company’s number one destination - a recurrent theme among Asia-centred tour operators, with Japan booming - while China was still going strong.


Away from Asia, Wang said Africa was growing quickly, led by mainstay, South Africa. 


But opportunities also await in East Africa, as evidenced by the MW boss’s upcoming business trip to Tanzania.


L to R: Chan Kim, Jung Jiman (both KTO), TravelManager Belinda Le Breton, Mosilo Sofonia (SAT), Navy Wang, Michael Hall (South African Airways), Yoko Tanaka, Sally Miles (both JNTO), David Reid and Karen Grayson


Meanwhile, MW Tours national sales manager David Reid said the company would also be focusing on increasing its exposure in the market place, especially in relation to personalized messaging, which remains “the best form of marketing”. 


The company is also boosted by the great support it receives from its destination management companies (DMCs), Mr Reid said.


MW Tours will also hold events in Melbourne, Brisbane and Perth to support the new brochures.


Present at the MW Tours Sydney lunch were representatives from South African Tourism (SAT), South African Airways (SAA), Japan National Tourism Organization (JNTO), Korea Tourism Organization (KTO), and TravelManagers.


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Written by: Mark Harada
Published: 23 September 2019

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