Proving its popularity among Australian holidaymakers (as well as our insatiable thirst for sun, sand and sea destinations), Hawaii is now luring nearly a thousand Aussies a day to its pretty shores.
According to Hawaii Tourism Authority’s (HTA) newly released 2017 Annual Visitor Research Report, 395,362 visitors from Oceania (Australia and New Zealand) travelled to Hawaii last year.
With Australia accounting for 82.1% (324,592) of the Oceania figure, that equates to 889 Aussies a day jetting off to the Aloha State.
And if that wasn’t encouraging enough for the US state, the report revealed that more than half (51.2%) of those visitors were travelling to Hawaii for the first time.
But HTA won’t be resting on its laurels, with its local arm (Hawaii Tourism Oceania) aiming to build on the “positive findings for the Australian market” and promote travel to islands other than Oahu.
“Naturally, first time visitors to Hawai‘i take advantage of the direct flight to O‘ahu from Australia,” said Giselle Radulovic, Australian Country Manager for HTO, which looks after Hawaii’s trade and consumer marketing initiatives down under.
“One of our main initiatives in 2019 will be promoting multi island holidays and we are focussed on showcasing the diversity of experiences and natural scenery that each of the Hawaiian Islands offers Australian visitors.”
To view the 2017 Annual Visitor Research Report, click here.
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