With around 70 per cent of Australians researching or booking travel to Canada through travel agents, it’s little wonder Canadian tourism authorities love the Aussie travel trade.
But being a travel agent is difficult. Clients can come in with no idea or too many of them. So, a key element of Destination Canada’s trade focus is to shift perceptions that:
CANADA IS TOO FAR AWAY – Tell the story of how easy it is to get to Canada and travel across the country by various modes of transport.
CANADA IS TOO COLD – Tell the story of Canada’s four distinct seasons and the unique adventures available in each.
CANADA IS TOO EXPENSIVE – The Australian dollar goes 30 per cent further in Canada than in America.
Speaking to Traveltalk, Destination Canada Australian GSA, Donna Campbell said the steady rise in flights and seat capacity from down under was expected to bring 2.5 million Aussie holidaymakers to Canada over the next two years.
Once there, Australians will be looking for authentic Canadian experiences, said Ms Campbell, such as dog mushing, watching polar bears and even viewing Cariboo migration.
Outdoor adventure, road trips, rail romance (Rocky Mountaineer), wildlife and Canadian cuisine will also feature prominently in the long stays of Australians.
Ms Campbell spoke to Traveltalk at RVC2019, Canada’s international tourism marketplace which was this year held in Toronto.
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