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On famil with Chris Hemsworth

What exactly did the megastar want to see in Australia?

When Chris Hemsworth took on his ambassadorial role with Tourism Australia, he said he wanted to see parts of Australia he hadn’t visited before. He took along his family for good measure, and was clearly impressed with his first organised famil trip in Australia.


“Spending ten days exploring Australia with my family has been the most incredible experience and one I will never forget,” Hemsworth said.


“Growing up in Australia, you can sometimes take it all for granted. But after being away for ten years and coming back, exploring some of the most beautiful places I've ever seen, this experience reminded me how unique and impressive Australia is and how lucky we are.”


As part of the ten-day journey, Hemsworth and wife Elsa documented their famil, enabling fans of the actor to follow their journey to Uluru and Kata-Tjuta, the Kimberleys and the Great Barrier Reef, on social media. With this, Tourism Australia hopes to lure fans and followers of Hemsworth to follow in the actor’s footsteps.


“The diversity of Australia is what always surprises me. From the Red Centre and Uluru with rich desert landscapes, to stunning gorges and remote waterholes of the Kimberley, to vibrant islands like Hayman island where you have crystal clear water and white sand beaches. Australia really does have it all,” Hemsworth said.


Tourism Australia managing director John O’Sullivan said the actor had already generated huge worldwide exposure for Australia, as well as lending a “genuine Australian voice” to the campaign.


“This famil has taken that sense of authenticity a step further, giving him and his family the chance to show the world first-hand what it feels like to immerse yourself fully in an Australian holiday.”


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Written by: Mark Harada
Published: 6 June 2016

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