If you thought Australian travellers valued rest and relaxation above all else - and you could be forgiven for believing that given our penchant for sun, sea and sand spots - think again.
A new study has found that in 2019, Aussie travellers will seek self-improvement and self-care activities above all else, with language learning, digital detoxing, and self-care retreat holidays the main ‘bucket list’ experiences.
Conducted by Agoda across six Asian nations and Australia, the survey found that among 18-29 year old Aussies, learning a new language (21%) is the most sought after holiday activity, among 30-39 year old Australians, aiming to try a new sport is most popular, and among 40-49 year olds, digital detox vacations rule (32%).
When it comes to the differences between sexes, it was found that Australian women are three times more likely to prefer self-care holidays (19% against 6%) while Aussie men are three times more motivated by sporting events as a travel experience (16% against 5%).
Across the other six markets (in east and west Asia), learning a new language proved to be the number one bucket list experience for 2019 in every age group, followed by self-care retreats and cooking lessons.
What are your bucket list experiences for this year?
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