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Prepare for Gen-C, travel companies told

What new reassurances, if any, would you need before travelling abroad again?

The coronavirus pandemic will likely create a new generation of travellers, which won’t be defined by normal parameters like age, but in a new type of safety net for their overseas holiday, says a leading data firm.



According to UK-based GlobalData, the new generation of travellers, called ‘Gen-C’, will require a reassurance that their international vacation will improve their lives without putting anyone at risk.    


To prepare for this challenge, tourism companies will need to ensure they have the highest health and hygiene procedures in place, along with clearly laid-out contingency plans to help restore customer confidence.


“The impact of COVID-19 on the tourism industry will be enduring. The creation of a new type of clientele seems a totally feasible and likely outcome,” GlobalData travel and tourism analyst Ben Cordwell said.


“Tourism companies need to take this into account while formulating strategies post-COVID-19, as regular assurances will not be enough to attract customers.


“Once this kind of procedure becomes the norm, customers may start to relax their need for reassurances.” 


“Until then, companies need to address safety concerns in a self-assured manner.”


Do you see a new Gen-C as inevitable?


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Written by: Mark Harada
Published: 26 May 2020

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