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Priority deplaning & baggage claim, mid-air texting & streaming: what fliers would pay for


What's really important to fliers?

Most passengers look to be in a hurry when those seat belt signs are finally switched off after landing. But there are plenty who would even fork out for the privilege of being one of the first off a plane.

 

 

According to a new Flightview survey, nearly one in four (22%) air travellers said they would pay for early deplaning privileges – although policing this would be another matter entirely.

 

The FlightView survey set out to uncover what travellers “want, need, expect and value - and how far they’re willing to go to get the service and experience they desire”.

 

Taking into the account the opinions of over 2,300 travellers, the study also revealed that more than three in ten (31%) passengers would pay for mid-flight texting capabilities, while nearly two in three travellers (64%) would be happy to purchase wifi with streaming capabilities. Exactly half of those polled also said they would happily purchase in-seat charging stations for electronics.

 

On the ground, nearly four in ten fliers (37%) said they would pay for priority baggage claim, while one in five (18%) would pay for the ability to pre-order food and drinks at airport restaurants and cafes via mobile.

 

Meanwhile, four in ten travellers (40%) would pay for the ability to temporarily check luggage at a gate in order to shop and dine more freely. In all, nearly 60% of travellers surveyed said they would be willing to pay for premium services during their travel experiences.           

 

“Ultimately, it comes down to convenience, communication and choice,” said Mike Benjamin, CEO of FlightView, the day-of-travel information company.

 

“That’s what today’s travelers want and are willing to dig deeper in their pockets for – whether they’re planning a trip, booking their ticket, waiting at the airport, boarding, flying or arriving at their destination.

 

“Our survey found that airport and airline executives may be overlooking a real opportunity to drive new revenues and improve the travel experience.”

 


Written by: Mark Harada
Published: 29 July 2015


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