Qantas has entered into a multi-million dollar agreement with Singapore Tourism Board and Changi Airport to promote Singapore as a destination and connecting gateway to Asia.
The deal comes ahead of the return of the kangaroo route (Sydney-London) via Singapore from 25 March.
Joint marketing campaigns in Australia, the UK and Southeast Asia to promote travel on Qantas services via Singapore will form the bedrock of the three-year, S$5 million deal.
“Singapore is Qantas’ largest hub outside of Australia, carrying more than 20 per cent of our wide body fleet,” Qantas CEO Alan Joyce said.
“It is a cornerstone city in our international network strategy and plays an important role in our ability to respond to the incredible growth we are seeing in travellers from Asia.
“The deal will allow Qantas to better leverage our powerful partner network in the region, which includes three Jetstar branded carrier that connect to our flights through Changi, providing more destinations for more customers.”
Qantas will operate over 50 return flights in to and out of Changi each week from April 2018.
“Qantas has been flying to Singapore for more than 80 years – it is one of the longest serving airlines to operate at Changi and is a valued airline partner,” said Mr Lee Seow Hiang, CEO of Changi Airport Group.
“With Jewel Changi Airport set to open in 2019, this new partnership will strengthen efforts to raise awareness of Singapore as a compelling transit point as well as an exciting destination in its own right, which is a win for all.”
In related news, Qantas and Perth Airport today (Tuesday) gave media its first look at the terminal that will handle the first nonstop flights between London and Australia.
The terminal was created to handle just one flight at a time, but the facility is designed to offer passengers a more intimate and hassle-free experience than T1, the West Australian reported.
The shops and Qantas lounge will be completed and opened next week. But the terminal, including a spacious passenger processing area and standard departure zone bode well for a smooth experience.
According to the WA, there is a combined duty-free and convenience store located in the departures and arrivals area for flyers, while there is also a Gibson and Giles eatery, a local food and alcohol outlet, Blackwood Beer and Wine, and a coffee, beer and food retailer called Three Bears.