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Rail Europe unveils new global strategy in technology

One-stop-shop will simplify booking process for agents

Rail Europe has announced the roll out of its new global strategy in technology, a platform called Easy Rail Access (ERA).


A dedicated B2B tool that improves user experience, ERA enables the business to be more agile, facilitating innovation and driving sustained market growth.



A one-stop-shop that provides instant access to real-time European railway inventories, the ERA platform offers agents world-class web user experience via intuitive booking tools and simplified agent processes.


A state-of-the-art technology that is scalable with a highly resilient architecture, ERA can be accessed via any web browser.


Agents can also be confident that tickets can be processed swiftly and easily; and an international team is on hand to not only help with any queries, but also continuously evolve and improve the service and offers.


Rail Europe's General Manager Business APAC, Richard Leonard, says the company's priority is to remain ahead of the game in delivering intuitive and tailored services that address or even pre-empt the ever-changing travel landscape and meet the needs of agents, tour operators and travellers.


"More than two-thirds of Rail Europe's business is driven by B2B sales, i.e. via agents and tour operator networks," says Leonard.


"By investing in cutting-edge technology, our priority is to deliver unrivalled user experience, instant access to real-time inventories and high quality customer support to our agents."


Train travel across Europe generates in access of €800M and Rail Europe foresees the opportunity to grow sales to €1.5Bn by 2028. It is imperative Rail Europe ensures the company's technology caters to the demands of high growth markets such as Australia, China, Brazil, India and the USA.


In 2018, the company enjoyed an annual turnover of €335 million, which is set to reach €400 million in 2019 (12% YOY growth). Rail Europe Australia and New Zealand has enjoyed 10% YTD sales growth.

In Australia and New Zealand, Rail Europe's Great Train Journeys portfolio continues to expand with new offerings and packages being curated and added to meet the increasing demands.


To complement train tickets, passes and journeys, agents are reminded that a wide range of sightseeing tours, travel experiences and even transfer services are also available via Rail Europe.

Head quartered in Paris, Rail Europe Asia Pacific has offices in Melbourne, Auckland, Seoul and Tokyo, with the wider network operating in New York, Chicago, Buenos Aires, London and Mumbai.


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Written by: Jon Underwood
Published: 16 October 2019

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