Subscribe to Win!

Rail Online outgrows Australia, sets sights on UK domination

Barely a year old, the flourishing rail wholesaler is taking its mobile-first philosophy into a new market.

Rail Online is moving beyond Australia as it expands to the UK.

Aussie-owned rail wholesaler Rail Online has launched a smartphone app as the key element of its expansion this week into the United Kingdom’s £10 billion domestic rail market.

The move is a big win for British rail travellers with the new app charging customers no booking fees on UK tickets.

It’s the latest ambitious move by Oceania’s fastest-growing rail specialist, with North America next on the hit list.

The new app allows travellers to use mobile devices to book and pay for point-to-point fares on all UK rail networks.

Prices are the same as those offered by rail operators but, unlike its competitors, Rail Online doesn’t charge customers any booking fees.

Rail Online's user-friendly platform maximises e-ticketing and a mobile-first approach.

Rail Online Founder and Chief Executive, James Dunne said the UK was a price driven market dominated by electronic ticketing, making it “the perfect time for a nimble and ambitious player to challenge the status quo.”

Rail Online’s international expansion comes just over a year since the launch in Australasia of its innovative booking platform, underpinned by global rail technology leader SilverRail.

The platform makes it easier and more efficient to search, compare, book and self-manage ‘live’ rail inventory, priced in local currencies. 

The rail specialist has also broadened its product range through the addition of key carriers such as Amtrak, Eurostar and France’s TGV – in the process establishing itself as the only company in Oceania offering European and North American rail products on a single booking platform.

Rail Online has also attracted financial backing from a range of investors – including Dubai-based venture capital firm Dale Ventures – which Dunne says has helped fast-track growth and international expansion.

“We are already seeing a growing number of consumers in the United States and Canada using our website to purchase European high speed rail tickets and passes.

“Establishing a presence in North America will allow us to accelerate that trend, while tapping into the domestic market for sales of Amtrak and VIA Rail journeys.”

The B2C app can be downloaded from the iTunes app store and Google Play store.

Click here to read the latest issue of traveltalk Click here to read the latest issue of traveltalk
Written by: Jon Underwood
Published: 11 May 2023

comments powered by Disqus