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REVEALED: Aussies’ 2019 luxe travel trends


You may have thought luxury travel was already highly personalized, but a new study has revealed that it’s about to get a whole lot more intimate. 

 

The new Virtuoso Luxe Report predicts that 2019 will be a year of ultra-personalized experiences for Australian luxury travellers, with five key trends driving the move towards more exclusivity. 

 

Portugal

 

Virtuoso breaks down the trends into: 

 

  • Motivation: with a focus on social media bragging rights
  • Transportation: including a desire for airlines with state-of-the-art premium classes, VIP airport arrivals and private helicopter transfers      
  • Accommodation: with a strong emphasis on unique and unconventional accommodations, “from a treehouse to a monastery to an igloo in Norway, a tent in the Moroccan desert”
  • Recreation: Like scoring tickets to sporting events such as the Olympics and Super Bowl, private art gallery tours, private shopping at high-end stores, and even dinners with influential local figures
  • Conservation: More animal-related experiences, be they in protection facilities or in the wild   

 

Other desires include specific seat numbers on planes and hotel room numbers, exact tables at high-end restaurants with pre-arranged meals and wine, and appointments with hairdressers, massage therapists and even tattoo artists.

 

When it comes to luxury destinations, Italy maintains its place at the top of the list, while Japan continues to dominate among ‘emerging’ destinations.

 

Multigenerational travel is still the biggest trend among Australian travellers, with luxury cruising rising to second place.

 

The Luxe Travel Report (Australia) took into account the opinions of travel agencies and advisors across 82 locations in Australia.

 

Italy

 

Key findings from the Australian version of the 2019 Virtuoso Luxe Report:

                    

Top Global Destinations:

Italy

United States

France

Japan

Fiji

Canada

Croatia

Bali

Spain

England

 

Top Emerging Destinations:

Japan

Iceland

Sri Lanka

Egypt

Cuba

Croatia

Sardinia

The Arctic

Portugal

Antarctica

 

Top Travel Trends:

Multigenerational travel

Luxury cruising

Active or adventure trips

Ocean cruising

River cruising

 

Top Adventure Destinations:

Antarctica

Botswana

New Zealand

Kenya

South Africa

 

Top Millennial Destinations:

Croatia

Bali

Greece

Italy

Peru

 

Top Cities:

New York City

Paris

Rome

London

Tokyo

 

Top Family Destinations:

Fiji

Italy

Hawaii

Thailand

Japan

 

Top Honeymoon Destinations:

Maldives

Italy 

Fiji

Oahu, HI

French Polynesia

 

Top Cruise Itineraries:

European river

Mediterranean

Alaska

South Pacific

Australia/New Zealand

 

Top Travel Motivations:

Crossing off bucket-list items

Exploring new destinations

Seeking authentic experiences

Rest and relaxation

Spending time/reconnecting with loved ones

 

A total of 1,071 travel advisors from Virtuoso-affiliated agencies in Australia as well as the rest of Asia-Pacific, North America, Latin America, the Caribbean, Europe, Africa and the Middle East were surveyed for the global version of the report, drawing on their vast experience as well as client requests to provide insight into 2019’s hottest trends.

 


Written by: Mark Harada
Published: 7 November 2018


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