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REVEALED: the most tech savvy travelling nations


Like it is in most sectors, digital technology is making huge strides in travel. From biometric screening at airports to mobile phone-hotel room keys, travellers everywhere are being exposed to technology designed to make the journey more efficient, and ultimately more enjoyable. 

 

But who’s embracing advancements the most? And which nations’ travellers the least? 

 

According to a new study by technology and GDS firm Travelport, the answers to both may surprise you. 

 

 

Polling 16,000 travellers from 25 countries, including 500 from Australia, the Travelport 2018 Global Digital Traveler Survey ranked 24 nations based on “a combination of the main indicators of using technology to enhance the travel experience”. 

 

In the study, travellers from India were found to be the most tech savvy (for the second straight year), thanks to seven in ten (69%) of its travellers using voice search, six in ten (60%+) wanting digital room keys and nine in ten (88%) saying they were influenced to travel by social media. 

 

Following India on the list were Indonesia (up one place), Brazil (up from fourth), China (down from second) and newcomers Nigeria. 

 

Ranking 20th, Australian travellers seem to be much less reliant, or embracing of technology, but Australia still finished above Canada, UK, Japan and Germany in the rankings. 

 

According to the survey, travellers overall want a more consolidated experience, including the ability to book and pay for travel through their phones, have an almost insatiable desire for travel apps (such as those with maps and weather), and are increasingly using voice control functions. 

 

Most travellers (81% business, 75% leisure) would also be happy to use biometric scanning to make travelling easier.

 

“The travel industry has always been about new experiences and adopted new technologies early,” Travelport president and CEO Gordon Wilson said. 

 

“This is as true today, with such high demand for voice search and biometric screening, as it was when I joined this industry almost thirty years ago. 

 

“It’s great to see confirmation that today’s travelers are already as excited about future technologies as we are about making them.”

 

The countries are ranked as follows (*= new country surveyed in 2018): 

 

Country

2018 rank (2017)

India

1 (1)

Indonesia

2 (3)

Brazil

3 (4)

China

4 (2)

Nigeria*

5

UAE

6 (8)

Turkey*

7

Saudia Arabia        

8 (5)

Colombia

9 (9)

Mexico

9 (6)

South Africa

10 (7)

Singapore*

11

Argentina*

12

South Korea*

13

Hong Kong*

14

USA

15 (11)

Russia

16 (14)

Italy

17 (10)

Spain

18 (12)

France

19 (13)

Australia

20 (16)

Canada

21 (15)

UK

22 (17)

Japan

23 (18)

Germany

24 (19)

 


Written by: Mark Harada
Published: 20 November 2018


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