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Revealed: top family travel trends, destinations

A new survey by luxury travel group Virtuoso has revealed the hottest travel trends among families along with the family travel destinations on the rise globally.

According to the 2020 Virtuoso Family Travel Community Survey, multigenerational travel is the Top Family Travel Trend of the year, followed by beach resort stays, active/adventure trips, celebration travel and experiential travel. 



Separate to this, the study identified the Top Emerging Family Travel Trends, which were authenticity, children driving travel decisions, ‘Wow’ amenities for kids, visiting less touristed places and ‘skip gen’ (grandparents and grandchildren).


When it comes to the Top Family Travel Destinations on the Rise, Croatia finished in first position ahead of Belize, Kenya, Morocco and Antarctica. 


Hvar, Croatia


The Top Family Travel Destinations overall were Italy, Hawaii, England, Costa Rica and France.


The Virtuoso Family Travel Community survey also looked at the Generation Z Influence on Travel and found that this demographic was involving itself in planning trips, booking culturally immersive experiences and looking to personalise travel to interests. Unsurprisingly, Gen-Zers are also interested in visual trips for social media. 


Among Virtuoso's luxury travel specialists, three in five (57%) expect sales to grow from 2019, while two in five (42%) see sales remaining steady. Only 1% forecast a minor dip in the coming year.


What trends have you seen lately in luxury travel?


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Written by: Mark Harada
Published: 2 March 2020

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