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Revealed: what makes travellers buy insurance

94% of Aussie travellers understand the importance of opting in on travel insurance

Theft is the least of travellers' concerns, when it comes to travel insurance. Image: UK Telegraph

It’s a no-brainer: travel insurance is pretty much essential for those heading overseas nowadays.


But what are the major factors influencing policy buyers’ behaviour?


According to a recent survey of travel agents conducted by travel insurance firm SureSave, holidaymakers in 2013 were above all else concerned with making sure they received the most appropriate coverage for them.


The greatest consideration for travellers choosing a policy, agents said, were the more significant areas of protection such as overseas medical cost coverage, cancellation coverage, and repatriation and emergency assistance.  


Another crucial factor was price, while coverage for lost or stolen items was of little significance, the study found.


On the travel professionals’ side, 58 percent of agents said the number one factor for them was confidence that the provider would look after the customer.


Encouraging for insurance providers, 94 percent of respondents said Australian travellers understood the importance of taking out insurance on all or most trips.


One of the biggest reasons why travellers chose not to purchase insurance through travel agents was the rising prevalence of “free” insurance options with credit card providers, the study revealed.


The SureSave survey took into account the opinions of more than 420 travel professionals. 

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Written by: Mark Harada
Published: 3 December 2013

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