Scenic Luxury Cruises & Tours has launched its major Quarter 4 campaign with the tagline “Love to Travel” acknowledging the “desire to travel” as a primary driver of its customer base.
According to Director of Marketing and Strategy, Ms Liz Glover, today’s mature travellers are experienced and passionate consumers of travel products on a global level. “Todays 50+ market are huge consumers of travel product, and feel they have a right to travel after a long time spent working hard and raising a family – they have a real passion for and a love of travel – hence our tagline.
“Love to Travel is about acknowledging the growing demand for travel choices that are trouble-free, give access to unique opportunities, different cultures, different countries, and are designed to be adaptable depending on fitness levels, interests, and passions”.
The Love to Travel campaign combines Scenic’s best offers across its global product range, both cruise and land. Key Cruise highlights include:
Key Tour highlights include:
Contact www.scenic.com.au, call 138 128 for more information.
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